Shure products have been known for quality, reliability, and durability for decades. The root of this reputation harks all the way back to World War II, when Shure Brothers Incorporated became one of the prime suppliers of military acoustical transducers (microphones and headphones) for all branches of the U.S. military. The safety of Allied military personnel depended upon the proper operation of acoustical devices that bore the family name of Shure, and when World War II ended, Mr. Shure decided to keep using military quality specifications for peace-time products. Such high standards and low failure rates resulted in lower scrap rates during manufacturing, fewer products returned for repair, improved product reliability, and increased customer loyalty. From stages to studios to the street, Shure microphones and headphones can be found anywhere that great audio is in demand.