A Culture of Innovation
Fender's influence throughout the music world has deep roots and wide branches. They revolutionized the industry with the first mass-production electric guitar, the Telecaster, then followed its success with the ultimate guitar
Stratocaster, Precision Bass, and Jazz Bass, among others. You can't ignore their iconic amps and excellent stompboxes, while their technological achievements span from the classic synchronized tremolo bridge to their cutting-edge Fender Tone and Fender Tune apps. At Fender, it's all about making the gear artists need to unleash their passion, creativity, and self-expression, and we can't wait to help you discover them the way so many of us have here at Industrie Music.