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Fender is one of those companies that truly needs no introduction. Since 1950, they've dominated the electric guitar market, establishing themselves as the first company to mass produce this exciting new instrument that paved the way for rock 'n' roll. These days, Fender makes many of the world's most popular guitars and basses, from standard-run models any player can afford to custom creations that mark the pinnacle of countless collections. We couldn't guess how many guitarists and bass players who have visited Industrie Music love their Fender instruments, and we're sure you will too.

Check out our ultimate guitar range, Fender Stratocaster, Fender Telecasters.

Experience the Fender Legacy

Leo Fender once said, "All of our instruments result from musicians' suggestions and much field testing. Also, from an understanding of musicians' needs," and it's remained a defining principle of their business ever since. Model after model, innovation after innovation, Fender has devoted themselves to the pursuit of excellence, crafting many of the most loved, best-sounding, and highest-performing instruments in the world. It's no wonder artists such as Eric Clapton and David Gilmour are die-hard Fender players.

A Culture of Innovation

Fender's influence throughout the music world has deep roots and wide branches. They revolutionized the industry with the first mass-production electric guitar, the Telecaster, then followed its success with the ultimate guitar Stratocaster, Precision Bass, and Jazz Bass, among others. You can't ignore their iconic amps and excellent stompboxes, while their technological achievements span from the classic synchronized tremolo bridge to their cutting-edge Fender Tone and Fender Tune apps. At Fender, it's all about making the gear artists need to unleash their passion, creativity, and self-expression, and we can't wait to help you discover them the way so many of us have here at Industrie Music.
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